Kpi MetricsMarketing & Agencies

Campaign performance scoreboard — spend, pipeline, and the channel to double down on

A campaign wrap-up: spend, MQLs, pipeline sourced, and CAC, with what worked, what didn't, and where to reallocate.

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Campaign performance scoreboard — spend, pipeline, and the channel to double down on slide template rendered with SlideForge

Cost

$0.05/slide

Engine

Deterministic

Pattern

Kpi Metrics

Output

.pptx + PDF + PNG

Example brief

End-of-campaign performance review for a marketing team. Scoreboard of spend, MQLs, pipeline sourced, and blended CAC, then what worked, what underperformed, and the reallocation recommendation for next quarter.

Render it

Structured intent — create_slide payload

Copy-paste-ready. Renders deterministically (verbatim, no LLM). Add a theme_id for any of the built-in themes — the layout stays identical.

{
  "form": "kpi_metrics",
  "variant": "delta_scoreboard",
  "headline": "The Q3 demand campaign beat the pipeline target — paid social is where to reallocate",
  "context": "Q3 2026 integrated campaign review",
  "takeaway": "Move event dollars into paid social and the proof webinar — they sourced the pipeline at the lowest CAC.",
  "source_note": "Marketing analytics + CRM attribution, Oct 2026",
  "data": {
    "metrics": [
      {
        "label": "Pipeline sourced",
        "value": "$6.4M",
        "delta_value": "+18% vs target",
        "delta_tone": "good",
        "emphasis": "primary"
      },
      {
        "label": "MQLs",
        "value": "2,940",
        "delta_value": "+22%",
        "delta_tone": "good"
      },
      {
        "label": "Blended CAC",
        "value": "$1.9K",
        "delta_value": "-11%",
        "delta_tone": "good"
      },
      {
        "label": "Spend",
        "value": "$540K",
        "delta_value": "on budget",
        "delta_tone": "neutral"
      }
    ],
    "sections": [
      {
        "label": "What worked",
        "points": [
          "Paid social drove 41% of pipeline",
          "Proof webinar converted 3.1x benchmark",
          "Intent retargeting halved cost/MQL"
        ],
        "tone": "good"
      },
      {
        "label": "Underperformed",
        "points": [
          "Trade shows returned 0.6x pipeline",
          "Display: reach but no conversion",
          "Gated long-form stalled at the form"
        ],
        "tone": "bad"
      },
      {
        "label": "Reallocate",
        "points": [
          "Move 20% of event budget to social",
          "Retire display, fund retargeting",
          "Run the proof webinar monthly"
        ]
      }
    ]
  }
}

cURL (REST)

curl -X POST https://dev-api.slideforge.dev/v1/render/intent \
  -H "Authorization: Bearer sf_live_..." \
  -H "Content-Type: application/json" \
  -d '{"form":"kpi_metrics","variant":"delta_scoreboard","headline":"The Q3 demand campaign beat the pipeline target — paid social is where to reallocate","context":"Q3 2026 integrated campaign review","takeaway":"Move event dollars into paid social and the proof webinar — they sourced the pipeline at the lowest CAC.","source_note":"Marketing analytics + CRM attribution, Oct 2026","data":{"metrics":[{"label":"Pipeline sourced","value":"$6.4M","delta_value":"+18% vs target","delta_tone":"good","emphasis":"primary"},{"label":"MQLs","value":"2,940","delta_value":"+22%","delta_tone":"good"},{"label":"Blended CAC","value":"$1.9K","delta_value":"-11%","delta_tone":"good"},{"label":"Spend","value":"$540K","delta_value":"on budget","delta_tone":"neutral"}],"sections":[{"label":"What worked","points":["Paid social drove 41% of pipeline","Proof webinar converted 3.1x benchmark","Intent retargeting halved cost/MQL"],"tone":"good"},{"label":"Underperformed","points":["Trade shows returned 0.6x pipeline","Display: reach but no conversion","Gated long-form stalled at the form"],"tone":"bad"},{"label":"Reallocate","points":["Move 20% of event budget to social","Retire display, fund retargeting","Run the proof webinar monthly"]}]}}'

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Frequently asked questions

How do I render the Campaign performance scoreboard — spend, pipeline, and the channel to double down on template?

Send a POST to /v1/render/auto with a brief, or call create_slide via MCP with the structured intent shown below. The response includes an editable .pptx, a PDF, and a PNG. $0.05 per slide.

Does an AI write the slide?

No. SlideForge renders deterministically from a structured intent — no LLM draws the slide, so text is never mangled or fabricated. The optional brief path uses a router to pick the pattern, then renders deterministically.

Can I customize the colors and fonts?

Yes. Pass a theme_id to apply a built-in or custom brand theme; the layout stays the same.

Try this template

Render Campaign performance scoreboard — spend, pipeline, and the channel to double down on deterministically — editable PowerPoint in under a second.

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