Marketing QBR scoreboard — contribution and efficiency

A marketing QBR opener: pipeline contribution, MQLs, CAC, and brand metric, with what worked and where to invest.

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Marketing QBR scoreboard — contribution and efficiency slide template rendered with SlideForge
Cost
$0.05/slide
Engine
Deterministic
Pattern
Kpi Metrics
Output
.pptx + PDF + PNG

Example brief

Quarterly marketing review opener. Scoreboard of pipeline sourced, MQLs, CAC, and a brand metric, then highlights, risks, and where to invest next.

Render it

Structured intent — create_slide payload

Copy-paste-ready. Renders deterministically (verbatim, no LLM). Add a theme_id for any of the built-in themes — the layout stays identical.

{
  "form": "kpi_metrics",
  "variant": "delta_scoreboard",
  "headline": "Marketing sourced 38% of pipeline — content is the efficiency engine",
  "context": "Q3 2026 marketing review",
  "takeaway": "Shift budget from events into content and SEO — they source pipeline at the lowest cost.",
  "source_note": "Marketing analytics, Oct 2026",
  "data": {
    "metrics": [
      {
        "label": "Sourced pipeline",
        "value": "$7.1M",
        "delta_value": "+16%",
        "delta_tone": "good",
        "emphasis": "primary"
      },
      {
        "label": "MQLs",
        "value": "3,210",
        "delta_value": "+12%",
        "delta_tone": "good"
      },
      {
        "label": "Blended CAC",
        "value": "$1.8K",
        "delta_value": "-9%",
        "delta_tone": "good"
      },
      {
        "label": "Brand search",
        "value": "+24%",
        "delta_value": "YoY",
        "delta_tone": "good"
      }
    ],
    "sections": [
      {
        "label": "What worked",
        "points": [
          "Content drove cheapest pipeline",
          "Webinar series overdelivered",
          "SEO compounding"
        ],
        "tone": "good"
      },
      {
        "label": "Watch",
        "points": [
          "Paid CAC creeping up",
          "Event ROI below bar",
          "Attribution gaps in mid-funnel"
        ],
        "tone": "bad"
      },
      {
        "label": "Invest",
        "points": [
          "Double down on content + SEO",
          "Cut underperforming events",
          "Fix mid-funnel tracking"
        ]
      }
    ]
  }
}

cURL (REST)

curl -X POST https://dev-api.slideforge.dev/v1/render/intent \
  -H "Authorization: Bearer sf_live_..." \
  -H "Content-Type: application/json" \
  -d '{"form":"kpi_metrics","variant":"delta_scoreboard","headline":"Marketing sourced 38% of pipeline — content is the efficiency engine","context":"Q3 2026 marketing review","takeaway":"Shift budget from events into content and SEO — they source pipeline at the lowest cost.","source_note":"Marketing analytics, Oct 2026","data":{"metrics":[{"label":"Sourced pipeline","value":"$7.1M","delta_value":"+16%","delta_tone":"good","emphasis":"primary"},{"label":"MQLs","value":"3,210","delta_value":"+12%","delta_tone":"good"},{"label":"Blended CAC","value":"$1.8K","delta_value":"-9%","delta_tone":"good"},{"label":"Brand search","value":"+24%","delta_value":"YoY","delta_tone":"good"}],"sections":[{"label":"What worked","points":["Content drove cheapest pipeline","Webinar series overdelivered","SEO compounding"],"tone":"good"},{"label":"Watch","points":["Paid CAC creeping up","Event ROI below bar","Attribution gaps in mid-funnel"],"tone":"bad"},{"label":"Invest","points":["Double down on content + SEO","Cut underperforming events","Fix mid-funnel tracking"]}]}}'

Related templates

Frequently asked questions

How do I render the Marketing QBR scoreboard — contribution and efficiency template?

Send a POST to /v1/render/auto with a brief, or call create_slide via MCP with the structured intent shown below. The response includes an editable .pptx, a PDF, and a PNG. $0.05 per slide.

Does an AI write the slide?

No. SlideForge renders deterministically from a structured intent — no LLM draws the slide, so text is never mangled or fabricated. The optional brief path uses a router to pick the pattern, then renders deterministically.

Can I customize the colors and fonts?

Yes. Pass a theme_id to apply a built-in or custom brand theme; the layout stays the same.

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Marketing QBR scoreboard — contribution and efficiency Slide Template | SlideForge | SlideForge (slideforge.dev)